Magic Leap × Infineon

A bold, Gen Z-friendly e-commerce site with scroll-based interactions, built with Framer and backed by sharp cop

(YEAR)
2024
(TIMELINE)
4 Months
(SERVICES)
Copywriting
Website
Branding
No items found.
Challenges.

Blockhaus wanted to attract Gen Z shoppers — but their original website was plain, generic, and lacked a clear voice. They needed something with personality, speed, and strong interaction — all without overwhelming the buying experience. Their biggest challenge was blending fun with function.

Solutions.

We led the project with copy: playful headlines, sharp CTAs, and confident microcopy. Then we designed a custom Framer site with scroll-triggered content, hover reveals, and bold, modular sections. Every interaction was crafted to match Gen Z behavior: swipe, scroll, and decide fast.

Results.

The new site gave Blockhaus a unique voice and visual rhythm that connected instantly with their audience.

2.4x
Higher conversion rate
3
Design showcases
20%
More users
        Working with Nakula felt personal. The process was smooth, the design was stunning, and everything had meaning.
Portrait of a woman with long dark hair wearing hoop earrings and a white-collared black top.
Dianna Sulastri
Founder at Bestcompany